No Zero Days Book

No Zero Days is a framework for living with purpose in seasons of uncertainty. It’s about letting go of perfection, aligning with what matters most, and taking one intentional step forward, every day.

No Zero Days will be available on February 23, 2026.

If you don’t take control of your days, they’ll control you.

Justin Zebell knows this truth firsthand. After building a business on track to generate $20 million in revenue, he watched it all collapse—along with his sense of identity and direction. Out of that loss came a new philosophy: No Zero Days. This simple but powerful way of thinking is about honoring the things that actually matter, taking intentional steps forward, and building more meaningful lives and businesses.

Part memoir and part guidebook, No Zero Days offers hard-earned lessons and practical strategies for ambitious individuals who feel stuck, burned out, and directionless. With vulnerability and a clear-eyed perspective, Zebell demonstrates a better way forward through small, consistent actions that create lasting momentum.

  • "I based my idea of who I was as a man, a leader, and a father on other people's opinions of me, and I’d been doing it since I was four years old."

  • "If you can’t define your purpose in your own life then you can’t define it for your family or your business. "

  • "We become what we do. And we’re desperate for recognition, for our achievements to matter. We want to please everyone. And so, what we do is what we think others want us to do."

  • "Growth can’t happen while you’re defending the person in you that you’ve outgrown. "

  • "Failing fast is all about recognizing when it’s time to walk away—not doubling down just because you’ve already invested. "